
About
We partner with ambitious businesses who have outgrown, or forsee outgrowing their brand, to reposition and transform, aligning closer to where they want to be.
Whether your brand is 5 years in or 50, a new market, offering, opportunity or constraint can serve as the perfect opportunity to reevaluate your position.
We partner with brands on a singular focus: brand transformation. Our partnerships includes brand strategy, visual identity and verbal identity as our core offering, with our focus on your outcome over all else.
our partnerships have resulted in:

$250 million+
Annually in commerce across brands we’ve helped shape
10+
Founder-led brands partnered with at critical growth stages
15+
Premium brands across fashion, hospitality, retail + technology
Curtain+Co
A Manhattan hotel separating the old signifiers of luxury from the true experience of it.





see project
Signage
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Merchandise
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Website
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Tone of Voice
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Branding
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Strategy
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Wayfinding
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Packaging
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Art Direction
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Creative Direction
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Cultiver
A luxury bedding brand taking inspiration from an unexpected side of the art world.





see project
Creative Direction
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Art Direction
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Packaging
/
Signage
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Merchandise
/
Tone of Voice
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Branding
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Strategy
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Statbreak*
An AI-driven sports statistics platform revolutionising how we access live and historical sports data.





see project
Strategy
/
Tone of Voice
/
Branding
/
Merchandise
/
Many things can trigger a brand transformation.
Over our years of brand partnerships, here are some of the most common moments brands reach out to partner with us:
BRING US YOUR BRIEF, YOUR HUNCH, OR JUST YOUR FRUSTRATION
Most of our best work starts with a founder who can’t quite put their finger on it. our strength is turning that into a tight brief and a tighter outcome.
How would you like us to get in touch?




