
About
the founders we partner with care as much about the details of their brand as they do the details of their product.
through deep integration into their world, we help to clarify positioning, build design systems that reflect their craft, structure their assets to improve growth and earn the pricing their quality deserves.

$250 million+
Annually in commerce across brands we’ve helped shape
10+
Founder-led brands partnered with at critical growth stages
15+
Premium brands across fashion, hospitality, retail + technology
Curtain+Co
A Manhattan hotel separating the old signifiers of luxury from the true experience of it.





see project
Signage
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Merchandise
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Website
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Tone of Voice
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Branding
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Strategy
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Wayfinding
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Packaging
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Art Direction
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Creative Direction
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MEMORIES OF YOUTH FOR MMSCENE MAGAZINE
THE NOSTALGIA OF YOUTHFUL PLAY AND CONNECTION BETWEEN MEN IS EXPLORED FOR THIS EDITORIAL PIECE PUBLISHED IN MMSCENE’S 2024 OLYMPIC ISSUE.





see project
Strategy
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Tone of Voice
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Branding
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Website
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Statbreak*
An AI-driven sports statistics platform revolutionising how we access live and historical sports data.





see project
Strategy
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Tone of Voice
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Branding
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Merchandise
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StudioFMRG is a Melbourne-based creative studio specialising in brand strategy, identity, and creative direction for premium, founder-led brands spanning retail, fashion, and lifestyle.
we build brands to stop the right people, start the right conversations, and stand the test of time.
BRING US YOUR BRIEF, YOUR HUNCH, OR JUST YOUR FRUSTRATION
Most of our best work starts with a founder who can’t quite put their finger on it. our strength is turning that into a tight brief and a tighter outcome.
How would you like us to get in touch?




