Sole Mates began as a simple idea: a run club that didn’t take itself too seriously, and loved coffee as much as (more than) cardio. Founded by a group of friends, the club needed an identity that felt local, inclusive, and full of personality — something that could grow with the community while keeping its charm.

We developed a playful, characterful brand that feels as inviting as the club itself. The identity leans into retro sports references with a modern edge — bold type, athletic colourways, and tongue-in-cheek copy that celebrates both the serious runners and 
 the slow joggers. It’s branding built to move, sweat, and laugh in, whether from the runner’s high or the caffeine high.

Sole Mates launched with a brand that instantly resonated, attracting runners of all levels and growing a genuine community around movement, humour, and shared energy. It’s proof that good design can build belonging.