The Tusk founders, Mitchell Lowe and Dylan Scott, decided to leave their positions in established, well-regarded architecture practices to create a new firm, based out of Adelaide, at the heart of which would be meaningful relationships; creative, smart solutions; and a future-focused approach.

Now, this isn’t to say that designing beautiful buildings and interiors that influence communities wasn’t a focus. They realised that with a true love and understanding of design, a rich, ongoing dialogue with the client and an ability to approach every concern, requirement and request with creativity, a beautiful, meaningful outcome was inevitable.

They had a broad idea of what they wanted to create, and the skills to back it up.
What they didn’t have was clarification around who they really were as a studio, how to show up in a saturated market, and how to distill all of that into a clear identity.

Enter StudioFMRG.

We partnered with Tusk, delving deep into their competitors, their creative partners and their own brains, teasing out the issues they faced and how to navigate them while creating a platform for their studio to grow from.